Rousseau said, "Man is born free, but everywhere he lives in chains". Need For Speed says, "Fuck the chains, let's get off the hook". The voice on the spot is rebel célèbre, Peter Fonda, in the seminal film, Wild Angels. And the track is an orchestra piano remix of Gangster's Paradise with backing by the Prague Philharmonic Orchestra. The social posters feature underground street racers, Ken Block, Magnus Walker, Morohoshi San, and Akira Nakai. I directed the launch trailer in collaboration with EA studio, and partnered with Sizzer Amsterdam to re-edit the legendary song Gangsters Paradise.
Prague Orchestra recording session.
Key visuals for NFS to celebrate the key drivers and their styles of driving featured in the game.