HP asked us to devise a campaign to present its new digital photo printing service. Our idea was to involve the Football fan in to help us create something, just like you use HP products. So we came up with making a mosaic made out of photographs of the fans. People submitted their image through a website and then we printed all of the unique papers to be part of the mosaic at the opening of the world’s famous football match: Barcelona v. Real Madrid and give support to FCB. The mosaic was covered live and simultaneously viewed by 300,000,000 people worldwide.
We created the branding for the initiative, a site where people could send the images to participate in the mural, a banner campaign to promote the event and a collaboration with the local Sport newspaper and media outlets.